Guber makes a series of bold predictions about how the upcoming videocassette market will change Hollywood. The essay “The New Ballgame/The Cartridge Revolution” was written by a young executive named Peter Guber and reads like a crystal ball.
The filmmaker and occasional colleague sent me his 1971 essay published in Cinema Magazine early in his first career as a film journalist. The need to swoop in early came to mind recently because of a much older article recently flagged by Paul Schrader. The numbers in these spaces aren’t always formidable - VRchat records put him near 100,000 active users on New Year’s Eve - but anyone who cracks the code knows that numbers will grow. They need to talk to companies like BigScreen that are distributing movies in VR and sending marketers to these spaces to explore potential ways to attract future audiences. So why not start showing movies there? At least make sure you attract these hipster, tech-savvy users.Īll struggling arthouse distributors without lucrative output deals should try to break through the metaverse equation. It might sound like a baffling undertaking with questionable ROI, but the point is that viewers are spending meaningful time in different metaverses, from his VR chat to Grand Theft Auto Online. Director Joe Hunting told me that he’s infiltrated the community of VRchat, the platform and social hotspot of the metaverse, but first, a lot of adjustments will be made to his I needed access to the Discord server. As a moonlighting VR evangelist, believe me when I say there’s gold in the digital hills.Ī few weeks ago I wrote about “We Met in Virtual Reality” (a beautiful documentary I recommend checking out on HBO Max). Yes, the trailer for “Tenet” was his 2020 premiere in Fortnite, but nothing more. This is a big win for artists and developers working in the metaverse, but it doesn’t get much attention from potential metaverse audiences. Sony acquired Fortnite developer Epic Games for his $1 billion earlier this year. Paramount is now hiring a Metaverse producer. plans to grow her teamEarlier this summer, Disney hired former Apple executive Mark Bozon as the studio’s vice president of next-generation storytelling and creative experiences. This month, the CAA appointed Joanna Popper, who has been running her XR initiative for her HP, to the role of her newly created chief her metaverse officer.
far beyond the executives of For Hollywood and the wider entertainment industry, the metaverse represents pure opportunity, and that’s where this column comes in.īusinesses are beginning to understand the need to engage with the metaverse on their own terms. Zuckerberg has been bogged down in the metaverse since shunning his entire company off his Facebook, but the chances are that he’s one of those who takes his interest in Facebook for granted, as well as poor artwork. Things are poised to be his snafu, a business of even greater proportion than Qwikster and his Quibi combined. A billionaire robot avatar against a backdrop of what appears to be Eiffel Tower clip art contributed to this growing sense of the Metaverse. A few days later, he admitted the graphics looked “pretty basic” and promised to update it soon, but the damage was done. Meta’s CEO released digital selfies from his company’s metaverse social platform, Horizon Worlds, and announced launches in Spain and France, with dismal results. The internet is always a tough crowd, but you’re right in this case. “ In the future, if we see an avatar that resembles Facebook’s CEO’s own avatar, Kotaku concludes: The only indication of that is Zuckerberg in the face of a baby doll hovering in front of a miniature Eiffel Tower. “The Metaverse last year he spent $10 billion developing whatever he did in the Metaverse. The world turned away this week when Mark Zuckerberg introduced his vision of the Metaverse.
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